> Proyecto Pais / Project Country, 2011



The large-scale culmination of a series of 16 studies (The Walls of Progress), Proyecto País is a life-size study, based on an adobe wall found in the highlands of Peru where these structures are used to advertise contemporary services. Each of these 16 miniature walls is an specific instance of a common trope in which the choice of wording plays a role in its meaning. Chosen as iconic of this series, Proyecto País translates as ‘Project Country’ – a small political party no longer in existence. Advertising itself with promises of progress and development in a context of a country of mismanagement and corruption, here it symbolises the connection of individual business interests and ownership to the land as a space, a concept and as a raw building material.  The work was presented in the Frame section of the Frieze Art fair in 2011, further commenting on the relationship with commerce.